Writing

Latest from BottBott

Practical guidance: No hype. No fluff. Just what works for your business.

October 15, 2026 · 5 min read

Why "AI Search" Is Misleading, Not a New Game

AI Overviews just cite top search results. Here's why AI search vs SEO is a false fight, and what actually gets your content seen.

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October 8, 2026 · 6 min read

How to Scale Your Business Without Adding Headcount

Growth doesn't require more hires. See how automation lets a small team absorb more volume, and where judgment still needs a human.

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September 30, 2026 · 5 min read

What a Workflow Audit Actually Looks Like

Business process automation starts with a real workflow audit. Here's what that diagnosis actually looks like, and why most businesses skip it.

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September 23, 2026 · 6 min read

The Real Math Behind AI Automation ROI, Week to Week

What a 50%+ time savings claim actually looks like week to week, from a real client build to a blog post written in five minutes.

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September 3, 2026 · 5 min read

Why Blogging in the Age of AI Matters More Than Ever

Why blogging in the age of AI matters more than ever, what Google's EEAT update really targets, and what separates content that ranks.

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August 26, 2026 · 6 min read

The Founder Bottleneck Is a Systems Problem, Not You

Overwhelmed founders often blame discipline when the real issue is a missing governing system. Here's how to diagnose the actual founder bottleneck.

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August 20, 2026 · 6 min read

When Connecting Business Tools to AI, Fix the Workflow First

Most "AI tools that don't work" fail from missing governing prompts and messy data, not bad AI. Here's how to actually connect business tools AI can use.

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August 13, 2026 · 6 min read

SaaS is Ass: Why Owning Your Software Beats SaaS Subscription Cost for Small Business Owners

Simon D breaks down AI vs SaaS subscription cost with a real client story: $200/month for nothing vs. owning your automation stack outright.

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August 5, 2026 · 4 min read

Are You Renting a Template or Building Infrastructure?

How to avoid being a founder who trades long-term control for short-term convenience when adopting AI for your business.

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July 29, 2026 · 7 min read

The AI Wall Professional Services Firms Are Hitting, and the Only Way Through It

Why sending client data through a public API is a security risk and what a small professional services firm can actually do about it today.

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